Client Background: Dressed In Lala, an online fashion brand established in September 2016, faced a turning point in August 2021 when they joined the founders of The Bloom Growth Group for some hands-on help with their digital growth strategy. Known for their unique and vibrant fashion pieces, Dressed In Lala had built a loyal customer base but struggled to break through their revenue ceiling.
Challenges Faced: Before partnering up, Dressed In Lala was unable to grow their revenue beyond $400k a month. The primary roadblock was their ineffective management of Facebook ads, which hindered their growth potential. The brand’s founder found it increasingly stressful to manage paid advertising on her own, struggling to learn the complexities of ad management while also running the day-to-day operations of the business. This led to feelings of frustration and a sense of being stuck, unable to scale the business further.
Goals and Aspirations: Dressed In Lala aimed to scale their business significantly while preserving the essence of their brand identity. They sought to expand their reach and increase revenue without compromising the unique and authentic voice that resonated with their customers.
Solutions and Actions Taken: The Bloom Growth Group embarked on a comprehensive overhaul of Dressed In Lala’s advertising strategy. The first step was to refine their Facebook (Meta) ads to be more profitable. Recognizing the need for a multi-channel approach, Bloom Growth Group then introduced Google Ads, TikTok Ads, and Pinterest Ads into the mix. This strategic diversification allowed Dressed In Lala to reach a broader audience and create a cohesive and consistent brand presence across various platforms.
Key actions included:
- Ad Optimization: Simplifying and optimizing ad campaigns to allow better data collection and improved platform optimization.
- Cross-Platform Alignment: Ensuring all marketing efforts perfectly aligned with Dressed In Lala’s brand identity across all channels.
- Firm KPIs: Establishing firm Key Performance Indicators (KPIs) to ensure profitability while scaling up ad spend.
These efforts collectively enhanced brand visibility and consumer trust, making it seem as though the brand was omnipresent.
Bloom Growth Group specializes in helping entrepreneurs scale their online ads.
Results and Outcomes:
The transformation was remarkable.
Dressed In Lala’s monthly revenue skyrocketed from $400k to an average of $1.7 million over three years putting them in a position to begin earning over $30 million a year in sales. They achieved a return on ad spend (ROAS) of 10.7x, demonstrating the effectiveness and efficiency of their revamped advertising strategy.
The increased visibility and trust also opened new avenues for growth, including an unexpected opportunity to expand their wholesale operations into brick-and-mortar retail channels. This diversification further solidified Dressed In Lala’s market presence and growth trajectory.
Personal Impact
For the founder of Dressed In Lala, the journey was transformative. She expressed feeling supported and confident in her ability to grow the business. Having a trusted team to carry her vision and deliver results allowed her to focus on other critical aspects of her business. The stress of managing ads was alleviated, leading to a more balanced and fulfilling entrepreneurial experience.
“This team is a HUGE reason why my company has doubled in sales over the last two years. Not to mention, we have been seen on celebrities and are going to be sold in a huge retailer soon, all because of ads being in front of the right people.
It’s not their job to build a magnetic brand for you. It’s their job to help get you in front of the right eyes— and they are AMAZING at that. If you’re passionate about what you’re selling and already have a strong product, they will take you to the moon.”-Lex Nevin, Founder
Future Outlook
With a solid foundation and a successful multi-channel marketing strategy in place, Dressed In Lala is poised for continued growth. They are excited about the prospects of their expanded wholesale operations and are constantly exploring new ways to innovate and engage with their customers. The future looks bright as they continue to scale and evolve, staying true to their brand identity while embracing new opportunities.
