Sweetees, a vibrant apparel brand for sassy Mamas, partnered with Bloom Growth Group to overcome growth challenges and achieve sustainable success.
Client Background: Sweetees, established in 2015, is a vibrant apparel brand catering to sassy Mamas. Known for their ahead-of-the-curve, edgy graphic tees, Sweetees has made a name for itself in the fashion industry. However, as the market for small apparel brands grew, Sweetees faced challenges in reaching the right audience and scaling their business.
Challenges Faced: Despite their unique designs, Sweetees struggled to put their tees in front of the right audience. By 2019, their monthly revenue was stagnant at around $50k. The founder realized that staying on top of trends wasn’t enough to keep the brand relevant and competitive. They lacked experience in digital marketing and needed a robust strategy to grow their customer base and sales.
Goals and Aspirations: The primary goal for Sweetees was to significantly increase their revenue and expand their market reach. They aimed to transition from a small-scale operation to a more prominent player in the competitive t-shirt market, ultimately achieving sustainable growth.
Solutions and Actions Taken: The Bloom Growth Group stepped in with a comprehensive marketing strategy, which included:
- Facebook Ads: Creating high-engaging ads that focused on their unique graphics, while split-testing various styles and copy. This involved targeting specific audiences such as Moms and women, then expanding successful campaigns using Advanced+ and Dynamic Product Ads.
- Google Ads: Launched in August 2022, these ads utilized cold and retargeting capabilities of Performance Max. Feed optimizations were performed to promote high-intent products, supported by Standard Shopping campaigns to acquire new customer groups.
- Email & SMS Marketing: Implemented in October 2022, this included building out 10 foundational email flows and 4 SMS flows. Extensive strategy and segmentation were applied to ignite overall list growth, resulting in a subscriber list of 230,000 and an additional $4.9 million in revenue.
Bloom Growth Group pushed Sweetees Apparel past their challenges of stagnant revenue at ~$50k/month, difficulty reaching the right audience, and lack of digital marketing expertise.
Results and Outcomes:
Sweetees experienced a dramatic transformation.
- Revenue Growth: Monthly revenue increased from ~$50k to ~$350k.
- Conversion Growth: Achieved a conversion growth of 3,533.99%.
- Cost Per Acquisition (CPA): Reduced to $15.80.
- Google Revenue: Provided an additional $700k in store revenue.
- Email & SMS Revenue: Generated an additional $4.9 million from email and SMS marketing.
Personal Impact
The founder of Sweetees now enjoys a more balanced workload, with increased support and staff. The business has grown significantly, allowing her to focus on further expansion and product development. She feels more confident and less stressed, knowing that the marketing strategies in place are driving consistent growth.
“Dan and Robby have helped me to maintain and grow my business consistently over the last 4 years. The customer care is unmatched and as an e-commerce store owner it can be very difficult to find honest, authentic, dependable people to grow your brand.
Many experts will give you empty promises but I can guarantee you that these guys will deliver. I’m beyond pleased with overall performance and am incredibly lucky to have found them. Change doesn’t happen overnight, but with a little bit of patience they will help scale your brand to new heights.”
-Sarah, Founder
