As a Shopify store owner, you’ve probably felt the pressure to constantly stay ahead of the curve. The digital marketplace can be fierce, and the demands on your time and resources can be overwhelming. You’re juggling product development, customer service, marketing, and a thousand other tasks—all while trying to maintain a semblance of a personal life. But what if I told you there’s a way to increase your sales and reclaim your time without jumping into the ocean of endless "how to" videos, or waiting for a stroke of luck?
Shopanova and Bloom Growth Group’s Co-Founders, Robby Switzer and Daniel Stafford
Welcome to a better way of growing your store.
Let’s jump into a couple tips on how to grow your sales so you can free up time to do the things you enjoy or spend more time with your family.
1. Focus on What Matters and Ignore the Rest
Decades of combined experience has consistently shown that for the average Shopify store, 50-60% of its revenue comes from ads, 20-30% from email and SMS, with the remainder coming from miscellaneous sources such as organic sales via social media, affiliates, and SEO. So if ads and email make up 70-90% of your revenue, wouldn’t it be wise to put most of your focus on dialing in those two things? By prioritizing the channels that deliver the biggest results – ads and email – you can streamline your efforts, free up time, and unlock explosive growth for your store.
2. Craft Compelling Ads that Scale
Imagine a steady stream of new customers discovering your brand, all thanks to targeted and effective advertising based on what actually works. Forget the endless scroll of "how-to" videos because with the right ad strategy, you can achieve consistent customer acquisition. For smaller stores (under $100,000 monthly revenue), a simple yet powerful approach using Facebook and Instagram Ads can work wonders. Focus on crafting clear, engaging ads that resonate with your target audience. As your business grows, you can easily scale your campaigns to reach a wider range of potential customers, ensuring a sustainable flow of new faces to your store.
Imagine a warm welcome email that introduces your brand to new subscribers and gives them a first time order incentive, or a gentle nudge reminding them about abandoned carts filled with tempting treasures.
3. Email Campaigns and Automated Flows
Regular email campaigns are the cornerstone of effective email marketing, keeping your audience engaged with exciting news, product updates, and special offers. But don't underestimate the power of automation! Platforms like Klaviyo unlock the magic of email flows – pre-designed sequences triggered by specific customer actions. Imagine a warm welcome email that introduces your brand to new subscribers and gives them a first time order incentive, or a gentle nudge reminding them about abandoned carts filled with tempting treasures. These automated flows require minimal ongoing effort from you, yet deliver a powerful one-two punch: nurturing leads, converting them into paying customers, and fostering long-term brand loyalty.
By strategically combining engaging campaigns with automated flows, you can turn your email marketing into a well-oiled machine that drives sales and builds long term customer relationships.
Start and Finish with “Why”
4. Design Your Ideal Work-Life Balance
Running a successful Shopify store shouldn't come at the expense of your personal life. It's time to reclaim your time! Take a step back and define your ideal workday and personal life balance. What are the absolute necessities that require your direct attention each day? What tasks can be delegated to reliable assistants or automated through handy Shopify apps? By focusing on these priorities, you'll free up valuable hours to recharge, pursue your passions, or spend quality time with loved ones.
Bonus Tip - Unleash the Power of Apps and Automation:
The Shopify App Store is a treasure trove of tools waiting to be discovered. Explore apps that can automate repetitive tasks like inventory management, order fulfillment, and even some customer service. Imagine the time you'll save by letting these apps handle the mundane, freeing you to focus on strategic planning, creative marketing campaigns, and building a thriving online business.
If you want to go deeper on these strategies, go check out our free Masterclass:
The Growth Made Simple system that we're using to scale Shopify brands from 100K/year to 100K/month & beyond, Without relying on luck, shady agencies, or watching countless YouTube tutorials.
